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    多品牌战略
    Multi-brand strategy
    品牌体现一个企业的综合实力,是企业发展的生命力。

    集团从2002年开始实施多品牌战略,将不同品牌定位于不同产业,让每一个品牌都具有鲜明的个性,满足不同的消费需求。

    集团每推出一个品牌,都成功地在不同的市场上占据重要位置。

    糕点烘焙类食品品牌“威廉希尔登录网址园”、薯片类休闲膨化食品品牌“可比克”、饼干类烘焙食品品牌“好吃点”、

    凉茶品牌“和其正”、保健食品功能饮料品牌“乐虎”……

    多品牌战略的成功实施,为集团的发展插上腾飞的翅膀,成为威廉希尔登录网址集团的核心资产。

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